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Alfred Emergency Academic Centre
Location
Melbourne, Australia
Role
Lead Designer and Brand Strategist, overseeing the full brand transformation from the ground up. Responsible for developing the new visual identity, brand guidelines, and rollout across digital and print.
Link
In collaboration with OFFMute
Project type
Full Brand Development
I led the complete brand transformation for the Alfred Emergency Academic Centre, developing a modern, professional identity that reflects the centre’s leadership in emergency medicine education and research.
From initial concept to final rollout, this project included comprehensive brand development: logo design, visual identity system, typography, color palette, brand guidelines, marketing collateral, digital presentation templates, and custom website assets. The result is a cohesive, future-ready brand that supports the Centre’s mission while standing strong across both digital and print applications.
