Branding & Visual Identity
What’s Included in Branding & Visual Identity
Each branding package is tailored to the business — whether building something new or evolving an existing brand:
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Primary, secondary, and submark logo design
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Color palette development
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Font pairing and typography styling
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Iconography and brand graphics
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Brand mockups (website, packaging, signage)
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Optional brand style guide for consistent rollout
Logo Design
A professional logo is designed to work in multiple formats and scales — from tiny social profile icons to large signage and print. Includes vertical, horizontal, and simplified logo variations.
Color Palette & Typography
Brand-specific color palettes and font systems are selected to match tone, style, and audience — ensuring strong visual consistency across all channels.
Brand Style Guide
A detailed style guide (optional) outlines logo use, colors, fonts, and design elements — making it easy to stay on-brand across web, print, and marketing channels.
Brand Mockups & Real-World Application
Mockups demonstrate how the brand performs in real settings — from business cards and packaging to websites and social media. This helps ensure the brand works beyond the screen.
Designed for Cross-Platform Use
Visual identities are developed with flexibility in mind — working across websites, digital ads, print materials, signage, merchandise, and more. Every piece ties together visually.