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Branding & Visual Identity

What’s Included in Branding & Visual Identity

Each branding package is tailored to the business — whether building something new or evolving an existing brand:

  • Primary, secondary, and submark logo design

  • Color palette development

  • Font pairing and typography styling

  • Iconography and brand graphics

  • Brand mockups (website, packaging, signage)

  • Optional brand style guide for consistent rollout

Logo Design

A professional logo is designed to work in multiple formats and scales — from tiny social profile icons to large signage and print. Includes vertical, horizontal, and simplified logo variations.

Color Palette & Typography

Brand-specific color palettes and font systems are selected to match tone, style, and audience — ensuring strong visual consistency across all channels.

Brand Style Guide

A detailed style guide (optional) outlines logo use, colors, fonts, and design elements — making it easy to stay on-brand across web, print, and marketing channels.

Brand Mockups & Real-World Application

Mockups demonstrate how the brand performs in real settings — from business cards and packaging to websites and social media. This helps ensure the brand works beyond the screen.

Designed for Cross-Platform Use

Visual identities are developed with flexibility in mind — working across websites, digital ads, print materials, signage, merchandise, and more. Every piece ties together visually.

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