Kakariki Charter Boat - Taupō Lake Cruise

A bold and vibrant rebrand that makes waves in a sea of sameness. The goal was to capture the energy of a good time on the water, from hens and stag dos to family cruises and corporate get-togethers, and turn it into a brand that instantly says fun. I created a playful visual identity and web experience that stands out from the typical tourism look, combining bright colours, confident typography and lively copy to attract groups looking for something memorable. The result is a brand that feels fresh, local and completely ready to party.