Sail Barbary

For the Sail Barbary project I was brought on to elevate and expand a beloved local brand. My role was twofold: to redesign the website so it feels more engaging, intuitive and aligned with the brand, and to create additional brand elements including graphics, layout systems and tone of voice refinements that support the existing identity without losing its equity.

The result is an online experience that goes beyond a typical website. It captures the magic of sailing silently across the water, the connection with Māori culture and the fun, relaxed atmosphere Sail Barbary delivers in person. I also designed a DL brochure to complement the updated website and keep the refreshed look consistent across both digital and print touchpoints.