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Urban Botanist
Location
Auckland, New Zealand
Role
Lead Designer, responsible for full website build, brand-aligned visual direction, campaign content, digital and print asset creation, and eCommerce optimization.
Project type
Website, Campaign & Brand Design for Urban Botanist
I worked with Urban Botanist to grow their visual identity into a bold, botanical brand. From a vibrant new website to mobile-friendly graphics, market banners, and product visuals, every touchpoint was designed to turn heads — and sell plants. The project combined UX-focused web design, social content, and playful messaging that captures their one-of-a-kind offering: Fruit Salad Trees, Subtropicals, and everything in between.
