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Alfred Emergency Academic Centre

Project Type

Brand Development

Location

Melbourne, Australia

Role

Lead Designer

Link (Website by Offmute)

www.alfredemergency.org

I led the complete brand transformation for the Alfred Emergency Academic Centre, developing a modern, professional identity that reflects the centre’s leadership in emergency medicine education and research.

A collage showing AEAC branding on a white medical coat and the AEAC mobile app interface displayed on a smartphone with an o

A collage showing AEAC branding on a white medical coat and the AEAC mobile app interface displayed on a smartphone with an o

A street poster for the Alfred Emergency Academic Centre featuring a rescue helicopter and bold orange branding.

A street poster for the Alfred Emergency Academic Centre featuring a rescue helicopter and bold orange branding.

A hand holding a smartphone displaying AEAC social media content, shown alongside a collage of branded promotional images.

A hand holding a smartphone displaying AEAC social media content, shown alongside a collage of branded promotional images.

Medical staff in protective gear during a clinical procedure, with AEAC’s orange gradient branding visible in the background.

Medical staff in protective gear during a clinical procedure, with AEAC’s orange gradient branding visible in the background.

A person using a laptop displaying the AEAC website homepage featuring emergency response imagery and orange gradient brandin

A person using a laptop displaying the AEAC website homepage featuring emergency response imagery and orange gradient brandin

A branding slide showcasing AEAC’s typography choices, featuring the typeface Robot and branded orange design elements.

A branding slide showcasing AEAC’s typography choices, featuring the typeface Robot and branded orange design elements.

A branding slide displaying AEAC’s colour palette with orange gradient tones and an image of a clinician standing near a resc

A branding slide displaying AEAC’s colour palette with orange gradient tones and an image of a clinician standing near a resc

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