Sophie Hayman Leadership Coach

This branding project for Sophie Hayman focused on creating a visual identity that feels grounded, calm, and deeply reflective of her leadership coaching approach. The brand centres around a refined wordmark paired with a natural, forest inspired palette that evokes clarity, trust, and spacious thinking. Typography choices reinforce professionalism with a warm, human tone, while photography featuring New Zealand landscapes adds a sense of renewal and personal growth. The full identity system was designed to communicate Sophies strengths as a thoughtful, empathetic coach who offers clients a safe place to reflect, gain insight, and transform with confidence.